In portuguese and with extra gold lamé dresses, ladies, you look nice.


Leading full-service marketing communications agency Wing is launching a Latin American focused effort for Pantene’s global Olympics campaign, part of Procter & Gamble’s official sponsorship of the 2012 Summer Olympics games in London.

Wing created a series of TV spots and print advertisements demonstrating how Pantene hair can stay healthy and shiny under the most grueling conditions – even the rigors of Olympic athletic competition. Targeting the beauty orientated female, the campaign promotes Pantene’s three-minute Ampoule treatment.

The advertisements will run in a number of countries, including Argentina, Brazil, Mexico, Central America, Chile, Peru and Colombia. The spots feature star Latin American athletes, including diver Paola Espinosa, tennis star Gisela Dulko, and volleyball player Jacqueline Carvalho. The campaign also leverages Gisele Bundchen (an endorser of Pantene since 2007), who appears in the regional spot for Brazil.

Executive Creative Director: Thomas Puckett Regional Creative Director: Javier Bonilla Sr Art Director/ACD: Arturo Macouzet Copywriter: Marta Marcos Account Executive(s): Marie-Angie Vassallo Regional Account Director Angelica Mata Account Supervisor Executive Creative Director: Thomas Puckett Regional Creative Director: Javier Bonilla Sr. Art Director/ ACD: Arturo Macouzet Copywriter: Marta Marcos Account Executive(s): Marie-Angie Vassallo Regional Account Director Angelica Mata Account Supervisor Producers: Tania Salter Photographer/Designer: Olympic Diver MX - Alexi Lubomirski Olympic Tennis Argentina - Alexi Lubomirski Olympic Volley Brazil – Fernando Milani Production Company: Metro Films Mexico Director: Tryan George (for Mexican diver) Director of Photography: Executive producer: Jordan Winter Line Producer: Simon Rubalcava Radio Production: N/A Engineer: N/A Editing House: Moondog Editor: Claudia Reda Walker Producer: Stephanie Shayne Music House: Musikvergnuegen Composer: Walter Werzowa (BMI) / Steve Gutheinz (ASCAP) Title: Shining Publisher: Musikvergnuegen (BMI) / Beyond, Inc. (ASCAP) Producer: Musikvergnuegen Sound Design: N/A Sound designer: N/A Audio Mix: Hyperbolic audio Mixer: Hyperbolic audio Audio Engineer: Rodrigo Galvan
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about the author

Dabitch Creative Director, CEO, hell-raising sweetheart and editor of Adland. Globetrotting Swede who has lived and worked in New York, London, San Francisco, Amsterdam, Copenhagen and Stockholm.

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