It's not just a bad hair day. It's a bad day. When Pantene stopped distributing its curly hair cream Israeli women didn't take it lying down. Grey decided to answer the complaints on social media one by one, turning their bad days into good days.

When the women shared their good day experienced, everything turned around, including Pantene's bringing the product line back.

Client: Pantene

Agency: Grey Tel-Aviv

Executive Creative Director: Tal Riven

Creative Director: Idan Regev

Copywriter: Kobi Cohen

Art director: Ira Gimpelevich

Executive Client manager: Anat Leventon

Supervisor: Mor Reuveny

Planner: Omri Gitter

Digital Producer: Ran Rolnizke

Digital Director: Yuval Hollander

Special Projects Producers: Galit Siman-Tov

Photographer: Oron Caspi

Production Company: Green Productions

Producer: Ronen Hoffman

Video Editor: Ilan Manor

Sound: Signal Music & Sound Ideas

Original Music: Roy Dotan

Narrator: Orly Rabinian

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kidsleepy 17 year copywriter, now CD, who has worked in many cities including Pittsburgh, New York, Atlanta, Montreal and currently Los Angeles. I snark because I care. I ain't complainin' I'm just tellin' it like it is.