“Flower” is a lush and sultry video palindrome created by Droga 5 for the launch of Parlux’s Rihanna perfume Reb’l Fleur. The intricately crafted spot was directed by @radical’s Dave Myers and edited by Cut + Run’s Dayn Williams with effects by Radium.

The video was then integrated into the fragrance’s website so that viewers can interactively explore both sides of Rihanna’s provocative world. To experience it firsthand, please visit http://www.RihannaReblFleur.com/

CLIENT: PARALUX TITLES: “REB’L FLEUR” LAUNCH DATE: 2/10/11 AGENCY: DROGA5 CREATIVE CHAIRMAN: DAVID DROGA ASSOCIATE CREATIVE DIRECTOR: SCOTT GINSBERG ASSOCIATE CREATIVE DIRECTOR: JANUARY VERNON HEAD OF INTEGRATED PRODUCTION: SALLY-ANN DALE EXECUTIVE PRODUCER: MISHA LOUY PRODUCTION ASSISTANT: T.J. RYAN PRODUCTION COMPANY: RADICAL MEDIA DIRECTOR: DAVE MEYERS DOP: PRESIDENT: FRANK SHERMA EXECUTIVE PRODUCER: JIM BOUVET PRODUCER: SCOTT CUNNINGHAM EDITORIAL: CUT AND RUN EDITOR: DAYN WILLIAMS ASSISTANT: CHRIS RIZZO EXECUTIVE PRODUCER: RANA MARTIN PRODUCER: ASHLEY CARRIER POST PRODUCTION: RADIUM EXECUTIVE PRODUCER: DAN BRYANT VFX SUP: ZACH TUCKER DESIGN DIRECTOR: LIMBART FABIAN PRODUCER: PAUL WINZE LEAD COMPOSITOR: MIKE ROY COMPOSITORS: JARED BROWER/BRYAN BAYLEY/LAYCHIN LEE/KYLE MCCAULEY MATTE PAINTER: DUSTIN D’AMAULT TELECINE: COMPANY 3 TELECINE: VICTOR MULHULLAND
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Comments (1)

  • AnonymousCoward's picture
    AnonymousCoward (not verified)

    can anyone know what song plays in the commercial?

    Aug 06, 2011

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