In its recent television spot “Cheese Monster”, Parmalat Canada is helping kids to unlock and nourish their creativity with Black Diamond Cheestrings. Since they are so stringable, kids can form the Cheestrings into anything their imagination desires. In this spot, imagination takes the audience from boxes in a backyard, to buildings in a large city where the kids are the heroes. To save their city from the Cheese Monster, the kids string away the Cheese Monster’s layers to reveal their beloved Cheesy.

Agency, City: BBDO, TORONTO Client: BLACK DIAMOND CHEESTRINGS Spot Title: CHEESE MONSTER Creative director: IAN MACKELLAR, JOHN TERRY Copywriter: M. FREDERICK NDUNA Art director: KEVIN FILLITER VP, Head of Broadcast Production BEATRICE BODOGH Agency Producer: ANN CAVERLY Production House: City: 1st Ave Machine, New York Executive Producer: Sam Penfield Post Producer: Crystal Campbell Live Action Producer: Keeley Gould Coordinator: Natalie Rose Director: ASIF MIAN DP: FRANCISCO OBRADORS Editorial: City: NEW YORK Planner: ED CAFFYN Account Management: LORI DAVISON, AIMEE DePAROLIS Published/Released (Month, Year): April, 2010

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