When a teenager starts taking drugs, their personality, mood and appearance may change; parents may notice a lack of interest in their favorite activities, defensiveness, dishonesty or lack of respect for family rules. The “Strangers” campaign illustrates how drastic these changes can be by replacing teens with unsettling strangers in the intimate setting of their home.

Client: The Partnership at DrugFree.org Agency: Energy BBDO Executive Creative Director: Dan Fietsam Group Creative Director: Noel Haan Associate Creative Director/Art Director: Krystyn Campbell Associate Creative Director/Copywriter: Jen DiGiorgi Agency Producers: Kent Smith – Production / Melissa Barany – Post Production Executive Producer: Pam Pietrowski Head of Integrated Production: Rowley Samuel Production House: Anonymous Content Executive Producer: Anonymous Content, Dave Morrison Director: Malcolm Venville Director of Photography: Max Malkin Line Producer: Anonymous, Mark Hall Editing House: Rock, Paper, Scissors Editor: Angus Wall Editor’s Assistant: Grant Surmi Transfer: Filmworkers Club – Tyler Roth Music Company: Earhole Music Executive Producer: Earhole, Tom Wiebe Composer: Eric Lambert Sound Designer: Peter Erazmus

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Comments (1)

  • AnonymousCoward's picture
    AnonymousCoward (not verified)

    I quite liked the two TV ads I've seen showing how some teens taking certain kinds of drugs can become strangers to their families (through the changes in their habits, friends, speech patterns, and school grades and attendance.) 30 years or so ago my mom didn't know what to look out for, and although I did, I was long gone, having joined the U.S. Navy right after High School (1974). So my brother put my parents through hell until he graduated and eventually Mom threw him out of the house. There was a happy ending, though. My brother hit bottom in the late 80's and joined Narcotics Anonymous, and remains straight and reasonably happy today.

    The TV ad with the stranger/daughter in it? She looks familiar to me. I assume she is an actor. Does anyone know what her name is?


    Jul 06, 2011

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