"Save" focuses on two parents who, upon returning from the grocery store, find their son sitting in a catatonic stupor before the TV. When he doesn't respond to their greetings, the parents freak (even though he is clearly lucid and munching a bag of chips), and apply every wrong-headed home remedy and rash medical response that occurs to them, from dialing 911 to checking his vital signs to threatening to give mouth-to-mouth to initiating the Heimlich maneuver. "You know lots of ways to help your kids, but do you know what to do if they're using drugs?" a narrator asks.
Client: The Partnership at Drugfree.org
Spot Titles: Typical Conversation, Save, Under the Bed
Release Date:
Agency: Publicis
CCO: Rob Feakins
ECD: Simeon Roane
CD: James Rothwell (Under the Bed)
ACD(s): Larissa Kirschner (Under the Bed, Typical Conversation), Jason Gorman (Save, Typical Conversation), Jeremy Filgate (Save, Typical Conversation)
Account Supervisor: Sara Tavrow
Senior Producer: Lauren Schneidmuller
Prod Co.: Tool of North America
Director: Sean Ehringer
DP: Marten Tedin
EP: Brian Latt
EP Digital: Dustin Callif
Producer: Jeff Tanner
Prod. Sup.: Kevin Clark
Prod. Designer: Janet Nelson
Editorial: MacKenzie Cutler
Editor: Dave Koza
Producer: Melisa Miller
Read more: http://www.trustcollective.com/portfolio/content/tool_drugfree.php#ixzz1JRDfIdNj
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