Israel is facing an intense election week, with a lot riding in the balance. The Parents Circle Families Forum wants to remind all who live in Israel what's really at stake. The PCFF is made up of both Israeli's and Palestinians who have lost a loved one to the ongoing conflict. What's so moving about this installation is that it isn't honoring those who have already died, but those who will surely die in the future if the conflict isn't resolved.
This installation is set up on Rothschild street, across from Independence Hall and will remain there until tomorrow during the election. As an experiential piece it's powerful, but the interviews are even more heartbreaking.
Nice work from Baumann Ber Rivnay.

Client: PCFF Advertising Agency: Baumann Ber Rivnay /Saatchi & Saatchi C.E.O- Yossi Lubaton Executive creative director- Nadav Pressman Creative director- Sharon Refael VP Production & Content- Dorit Gvili Production- Bosmat Marmarely Art Director- Yuval Zuckerman Copywriter- Eran (Shushu) Spanier Account Supervisor- Noa Sharf Account executive- Tal Glantz Camera man- Dan Deutsch, Alon Shmoelof, Ofer Ben Yehuda Artist: Gili Godiano, Matilda Studio

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kidsleepy 17 year copywriter, now CD, who has worked in many cities including Pittsburgh, New York, Atlanta, Montreal and currently Los Angeles. I snark because I care. I ain't complainin' I'm just tellin' it like it is.

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