Pearl & Dean show off the power of their cinema screens with this dramatic "doomed planet" clip, designed to show off the sheer scale of what can be done, with a clever visual twist. No, I'm not going to tell you what it is, it'll ruin it. Put your headphones on and watch brilliance strike it instead. (pun-clue!)

"There's no point in just telling people how amazing cinema is, you've got to use pictures and sound to prove it", said Neil Dawson, ECD of BETC London. "Doomed Planet is designed specifically for the cinema so no other medium does it justice. I would urge anyone watching it on their computer, to wear headphones. Computer speakers are completely inadequate for the power, depth and detail of our soundtrack. The visuals are a combination of real explosions and spectacular CGI created at Framestore."

You can catch this ad in UK cinemas tonight if you go to see Ridley Scott's Prometheus. This was directed by Stephen Johnson at MJZ. The music was written by Nick Samuel at Hopper Music and mixed at Wave Sound Studios.