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Pedigree - Crazy Pets - (2009) :30 (USA)

Dabitch's picture
Submitted by Dabitch on 27. January 2009 - 11:28


TBWA/Chiat/Day show us that not all pets are created equal for Pedigree. My fave - that waterbuffalo. Some may call it a bold move to run your debut super bowl ad without a single dog in it, but this is rather to the (selling) point. You can also see behind-the-scenes videos at Pedigree.com.

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Your rating: None Average: 3.9 (7 votes)

Here's an eerily similar award-winning ad campaign from 1995.

jackmcgoldrick's picture
Submitted by jackmcgoldrick on 30. January 2009 - 19:44.

So far the only spot that made me react (by laughing).

caffeinegoddess's picture
Submitted by caffeinegoddess on 31. January 2009 - 1:43.

(Could someone make those youtube videos a little smaller? Moom!?)

I wouldn't say eerily similar to that campaign, but it is the same idea just with a more expensive execution.

Neaner's picture
Submitted by Neaner on 31. January 2009 - 4:28.

Made videos smaller - now he could even fit another in there. Eat your vegetables.

Dabitch's picture
Submitted by Dabitch on 31. January 2009 - 4:33.