TBWA/Chiat/Day show us that not all pets are created equal for Pedigree. My fave - that waterbuffalo. Some may call it a bold move to run your debut super bowl ad without a single dog in it, but this is rather to the (selling) point. You can also see behind-the-scenes videos at Pedigree.com.

Pedigree TBWA\Chiat\Day Creative Directors Margaret Keene and Chris Adams Principal talent(s): a rhinoceros, an ostrich, a hog and a water buffalo, and no dogs.

about the author

Dabitch Creative Director, CEO, hell-raising sweetheart and editor of Adland. Globetrotting Swede who has lived and worked in New York, London, San Francisco, Amsterdam, Copenhagen and Stockholm.

Comments (6)

  • jackmcgoldrick's picture

    Here's an eerily similar award-winning ad campaign from 1995.

    Jan 30, 2009
  • caffeinegoddess's picture

    So far the only spot that made me react (by laughing).

    Jan 31, 2009
  • Neaner's picture

    (Could someone make those youtube videos a little smaller? Moom!?)

    I wouldn't say eerily similar to that campaign, but it is the same idea just with a more expensive execution.

    Jan 31, 2009
  • Dabitch's picture

    Made videos smaller - now he could even fit another in there. Eat your vegetables.

    Jan 31, 2009
  • Brent T.L.'s picture
    Brent T.L. (not verified)

    Mom? I can't see any of the youtube videos that first guy mentions, please help. Also my shoe is untied.

    Feb 04, 2016
  • Dabitch's picture

    Ah, sorry. First commenter was linking International Kennel Club "Nag", "Fetch" and "Fish" over at youtube and those clips are gone. But the ads are still in adland's archive. I'm not sure but I think "Nag" won a Clio. You're grown enough to tie your own shoe, son.

    Feb 05, 2016