
TBWA/Chiat/Day show us that not all pets are created equal for Pedigree. My fave - that waterbuffalo. Some may call it a bold move to run your debut super bowl ad without a single dog in it, but this is rather to the (selling) point. You can also see behind-the-scenes videos at Pedigree.com.
Pedigree - Crazy Pets - (2009) :30 (USA)
(7 votes)
Here's an eerily similar award-winning ad campaign from 1995.
So far the only spot that made me react (by laughing).
(Could someone make those youtube videos a little smaller? Moom!?)
I wouldn't say eerily similar to that campaign, but it is the same idea just with a more expensive execution.
Made videos smaller - now he could even fit another in there. Eat your vegetables.