Pedigree - Crazy Pets - (2009) :30 (USA)


Pedigree - Crazy Pets - (2009) :30 (USA)

TBWA/Chiat/Day show us that not all pets are created equal for Pedigree. My fave - that waterbuffalo. Some may call it a bold move to run your debut super bowl ad without a single dog in it, but this is rather to the (selling) point. You can also see behind-the-scenes videos at

Creative Directors Margaret Keene and Chris Adams
Principal talent(s): a rhinoceros, an ostrich, a hog and a water buffalo, and no dogs.



Here's an eerily similar award-winning ad campaign from 1995.

So far the only spot that made me react (by laughing).

(Could someone make those youtube videos a little smaller? Moom!?)

I wouldn't say eerily similar to that campaign, but it is the same idea just with a more expensive execution.

Made videos smaller - now he could even fit another in there. Eat your vegetables.

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