Pedigree - Crazy Pets - (2009) :30 (USA)

TBWA/Chiat/Day show us that not all pets are created equal for Pedigree. My fave - that waterbuffalo. Some may call it a bold move to run your debut super bowl ad without a single dog in it, but this is rather to the (selling) point. You can also see behind-the-scenes videos at Pedigree.com.

Pedigree
TBWA\Chiat\Day
Creative Directors Margaret Keene and Chris Adams
Principal talent(s): a rhinoceros, an ostrich, a hog and a water buffalo, and no dogs.

Your rating: None Average: 3.7 (25 votes)
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Submitted by jackmcgoldrick on 30. January 2009 - 18:44.
jackmcgoldrick's picture

Here's an eerily similar award-winning ad campaign from 1995.

Submitted by caffeinegoddess on 31. January 2009 - 0:43.
caffeinegoddess's picture

So far the only spot that made me react (by laughing).

Submitted by Neaner on 31. January 2009 - 3:28.
Neaner's picture

(Could someone make those youtube videos a little smaller? Moom!?)

I wouldn't say eerily similar to that campaign, but it is the same idea just with a more expensive execution.

Submitted by dabitch on 31. January 2009 - 3:33.
dabitch's picture

Made videos smaller - now he could even fit another in there. Eat your vegetables.

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