TBWA/Chiat/Day show us that not all pets are created equal for Pedigree. My fave - that waterbuffalo. Some may call it a bold move to run your debut super bowl ad without a single dog in it, but this is rather to the (selling) point. You can also see behind-the-scenes videos at Pedigree.com.
Pedigree TBWA\Chiat\Day Creative Directors Margaret Keene and Chris Adams Principal talent(s): a rhinoceros, an ostrich, a hog and a water buffalo, and no dogs.