Smart idea. ZAP is Brazil's largest real estate website. Kind of like Zillow, or Redfin, I guess. Anyway they decided, with so many people looking for new homes, it might be a good idea to pair it with dogs who are looking for forever homes. They took photos of shelter dogs in homes for sale, and placed those images on ZAP. Neat idea. I'd love to know how successful it is.

Client: Pedigree Product: Institutional General Creative Director: Luiz Sanches Executive Creative Director: Bruno Prosperi Creative Director: Pernil, André Gola Creative: Heitor Buchalla, Bill Queiroga Image Production: Monster Films Photography: Mariana Valverde, Hugo Treu Direction: Monster Exec. Producers: Renato Rocha and Ailton Almeida DP: Raul Carielo Post-Production: Hector Hasegawa Editor: Henrique Aquino Client Services: Renato Rocha Audio Production: Cabaret Audio Producer: Cayto Trivellato. Client Services: Ingrid Lopes RTV: Vera Jacinto, Diego Villas, Fernando Yamanaka Art Buyer: Teresa Setti , Marina D’abramo Client Services: Fernanda Antonelli, Pedro Fragata, Eduardo Crepaldi, Julia Marques Planning: Cintia Gonçalves, João Gabriel Fernandes, Diana Lopes, Marília Lacerda Media: Juliana Melo, Bruno Sabor Approval: Marina Sachs, Daniel Calderoni, Valdir Nascimento, Fernando Manoel, Denis Nakashima

about the author

kidsleepy CD copywriter with 18 years experience who has worked in many cities including New York, Atlanta, Montreal and currently Los Angeles. I snark because I care.

Comments (1)

  • Dabitch's picture
    Dabitch

    Very clever merging of two medias. I'm a "hemnet-addict" as they call it in Sweden, I check the sales listings all the time just to be inspired by other peoples kitchen ideas and dream about views and whatever. I might not react to a dog in a picture, but a cat on the other hand, yes, I'd click the ad.

    Mar 29, 2016

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