Powerful ad made for the Brazilian market featuring people who have just gotten out of prison, rehabilitating their lives with the help of their new four-legged friends. Pedigrees Feed The Good campaign is an idea that resonates across cultures. Pets make us better. Really nice piece of content.

Client: Mars/Pedigree

Leave a comment

about the author

kidsleepy CD copywriter with 18 years experience who has worked in many cities including New York, Atlanta, Montreal and currently Los Angeles. I snark because I care.