"The Pee Analyzer" from DDB Group Singapore remind me of the McFarland Beer Pissalyzer , which might not have been as hight tech, but it was telling people to cab it in May 2011.

Still, DDB Group went so far as to connect the pee-er to the RFID car key-tag, and measured the alcohol content in the urine at the urinals. When someone who tested as "too tipsy; should taxi" arrived at the valet to get their car, the RFID tag would remember and flash red: this person should use a car service.
This piss test was so successful in preventing drunk driving that the system now rolls out in bars and clubs all over Singapore.

Next step - measuring for drugs. I kid. Also, do girls not drive in your world?

Ad agency: DDB Group Singapore

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Dabitch Creative Director, CEO, hell-raising sweetheart and editor of Adland. Globetrotting Swede who has lived and worked in New York, London, San Francisco, Amsterdam, Copenhagen and Stockholm.

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The Pee Analyser - RFID keys at valet & alco-testing urinals from Singapore | Adland ®


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