A magical candyland world forms the setting for this TV campaign to highlight mobile operator Pelephone's new digital music service 'Musix'.

Ad agency: BBR Saatchi & Saatchi Tel Aviv
Chief creative officer: Yoram Levi
Creative director: Nadav Pressman
Art directors: Oren Amiran, Tani Zeiffer
Copywriters: Tom Reuveni, Ori Slonim, Eliad Friedman
Account director: Idit Zuckerman
Supervisor: Hagai Leeran
Account executive: Elad Kuperman
Planning director: Libby Katz
Planner: Nir Duer

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