A magical candyland world forms the setting for this TV campaign to highlight mobile operator Pelephone's new digital music service 'Musix'.

Ad agency: BBR Saatchi & Saatchi Tel Aviv Chief creative officer: Yoram Levi Creative director: Nadav Pressman Art directors: Oren Amiran, Tani Zeiffer Copywriters: Tom Reuveni, Ori Slonim, Eliad Friedman Account director: Idit Zuckerman Supervisor: Hagai Leeran Account executive: Elad Kuperman Planning director: Libby Katz Planner: Nir Duer

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