This nifty spot for Pennzoil uses pretty cool engineering techniques to bring a series of 3D objects projected on moving gaseous vapor clouds to life.
Born from natural gas.

Client: Pennzoil
Agency: JWT Atlanta
Chief Creative Officer: Perry Fair
Creative Director: Jeremy Jones
Creative Director: Dustin Tamilio
Senior Copywriter: Troy Leyenaar
Senior Producer: Chrissy Lucas
Group Account Director: Chris Hooper
Account Director: Erin McGivney
Senior Planner: James Robbins
Account Supervisor: Dan McGuire
Planning Director: Michael Dezso
Media Agency: MediaCom
Production Company: Skunk LA
Director: Raf Wathion
Line Producer: Fred Vrancken
Executive Producer: Shelly Townsend
Director of Photography: Nicolas Karakatsanis
Visual Effects Company: MPC NY
Creative Director: David Estis
Executive Producer: Tim Dillon
Senior Producer: John Skeffington
VFX Supervisor: Ashley Bernes
2D Lead: Evan Schoonmaker
Compositors: Sang Lee, Gigi Ng, Carl Fong, Jonathan McKee
3D Lighters: Kevin Lu, Chris Bernier
3D Animator: Ty Coyle
Designers: Andrew Montague, Philip Sierzega
Colorist: Mark Gethin (MPC LA)
Editorial: Martin Leroy, Whitehouse Post
Sound Design: Gus Koven at Stimmung
Audio Mix: Scott Persson at Sound Lounge
Original Composition: Atticus Ross


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kidsleepy 17 year copywriter, now CD, who has worked in many cities including Pittsburgh, New York, Atlanta, Montreal and currently Los Angeles. I snark because I care. I ain't complainin' I'm just tellin' it like it is.