This nifty spot for Pennzoil uses pretty cool engineering techniques to bring a series of 3D objects projected on moving gaseous vapor clouds to life.
Born from natural gas.

Client: Pennzoil Agency: JWT Atlanta Chief Creative Officer: Perry Fair Creative Director: Jeremy Jones Creative Director: Dustin Tamilio Senior Copywriter: Troy Leyenaar Senior Producer: Chrissy Lucas Group Account Director: Chris Hooper Account Director: Erin McGivney Senior Planner: James Robbins Account Supervisor: Dan McGuire Planning Director: Michael Dezso Media Agency: MediaCom Production Company: Skunk LA Director: Raf Wathion Line Producer: Fred Vrancken Executive Producer: Shelly Townsend Director of Photography: Nicolas Karakatsanis Visual Effects Company: MPC NY Creative Director: David Estis Executive Producer: Tim Dillon Senior Producer: John Skeffington VFX Supervisor: Ashley Bernes 2D Lead: Evan Schoonmaker Compositors: Sang Lee, Gigi Ng, Carl Fong, Jonathan McKee 3D Lighters: Kevin Lu, Chris Bernier 3D Animator: Ty Coyle Designers: Andrew Montague, Philip Sierzega Colorist: Mark Gethin (MPC LA) Editorial: Martin Leroy, Whitehouse Post Sound Design: Gus Koven at Stimmung Audio Mix: Scott Persson at Sound Lounge Original Composition: Atticus Ross

about the author

kidsleepy 17 year copywriter, now CD, who has worked in many cities including Pittsburgh, New York, Atlanta, Montreal and currently Los Angeles. I snark because I care. I ain't complainin' I'm just tellin' it like it is.

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