I've heard of the four leaved clover, rabbits foot and horse-shoe - but can someone explain the coin in a champagne cork good-luck charm?

Agency: KHBB, London Art Director: Ken Grimshaw Copywriter: John Donelly Production Company: Rose Hackney Productions Director: David MacDonald

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Dabitch Creative Director, CEO, hell-raising sweetheart and editor of Adland. Globetrotting Swede who has lived and worked in New York, London, San Francisco, Amsterdam, Copenhagen and Stockholm.