Shiny Suds are a not so subtle nod at the famous Scrubbing Bubbles (which I loved as a kid but never managed to convince my mother to buy as she used other cleaning products), used as perverted peeping spokesbubbles for People Against Dirty who want you to support the Household Product Labeling Acts. Not only is this ad entertaining as hell, it does bring home the idea that chemical residue hangs around in your shower that only looks clean, and you probably don't want that.
Everybody say Loofah, Loofah, Loofah!
Creative Chairman: David Droga
Executive Creative Director:Ted Royer
Copywriter: Tim Gordon
Art Director: Amanda Clelland
Head of Integrated Production: Sally-Ann Dale
Agency Producer: Cheri Anderson
Production Company: Oil Factory
Director: Tomorrow's Brightest Minds
VFX Company: Buck
Post: Absolute Post
Music: Beacon Street Studios
Sound: Sound Lounge