The much hyped Pepsi+iTunes Super Bowl advert, where 100 million songs are given away for free.

Green Day sings the classic tune "I Fought the Law" which was written by Sonny Curtis (who also wrote the theme tune to the Mary Tyler Moore Show).The much hyped Pepsi+iTunes Super Bowl advert, where 100 million songs are given away for free.

If you get a cap - why not donate it to be recycled, send 'em to tune recycler and they'll support the artists!

Posted 2004-02-01 16:09:22 +0200 - date changed for ease of finding.

Pepsi
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about the author

Dabitch Creative Director, CEO, hell-raising sweetheart and editor of Adland. Globetrotting Swede who has lived and worked in New York, London, San Francisco, Amsterdam, Copenhagen and Stockholm.

Comments (10)

  • KevinAshton's picture
    KevinAshton

    Call me an old Proctoid client-side SOB if you want, but I think this is a mighty fine piece of co-operative marketing. Free music with cola is a tired old trade promotion, but this copy plays the MP3 angle for all it's worth and lands bang in the middle of Pepsi's never-mind-the-flavor-it-shows-you're-a-youngster (sorry flava, youngsta) equity. Finds the emotion, manages to be engaging, and succeeds in making its low-cost spokespeople into relevant, credible brand heroes. That said, I think I'll pay for my iTunes and keep drinking DC.

    Jan 30, 2004
  • AnonymousCoward's picture
    AnonymousCoward (not verified)

    strange that you can't buy that version of the song on itunes. not that i'd want to. i prefer the clash's version.

    Jan 31, 2004
  • James_Trickery's picture
    James_Trickery

    what is she mumbling?

    downloading music for free off of the internet?

    say that ten times fast!

    Jan 31, 2004
  • AnonymousCoward's picture
    AnonymousCoward (not verified)

    ok. apple added it this morning. apple also added the spot to its site. i'm still not going to download it.

    Feb 01, 2004
  • caffeinegoddess's picture
    caffeinegoddess

    hah I thought the same thing...seems like she needed a bit more practice with a acting/diction coach or something.

    Feb 01, 2004
  • AnonymousCoward's picture
    AnonymousCoward (not verified)

    I picked up a Pepsi the other day.... redeemed the song Superbowl Sunday monring... and bought that song.

    Can't help but feel a bit wasteful

    Feb 02, 2004
  • AnonymousCoward's picture
    AnonymousCoward (not verified)

    Nothing wrong with a girl with a southern accent.

    "Some people have a Southern accent, and those are hot..."

    Let's see if anyone gets that reference.

    Feb 02, 2004
  • Dabitch's picture
    Dabitch

    hehe, I don't mind her accent, I think the sentance is hard to say, s'all.

    Feb 07, 2004
  • Dabitch's picture
    Dabitch

    (I'm not getting the reference.... What did I not win?)

    Feb 15, 2004

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