about the author

Dabitch Creative Director, CEO, hell-raising sweetheart and editor of Adland. Globetrotting Swede who has lived and worked in New York, London, San Francisco, Amsterdam, Copenhagen and Stockholm.

Comments (5)

  • caffeinegoddess's picture
    caffeinegoddess

    This ad reminds me too much of the Cindy Crawford ad...

    Jul 24, 2003
  • Robblink's picture
    Robblink

    Yeah, can anyone tell me why a lot of these soda ads happen at gas stations? Is it because most of their sales happen at convenience stores?

    Jul 25, 2003
  • AnonymousCoward's picture
    AnonymousCoward (not verified)

    I guess it may be that gas stations are associated with young, sexy but rebellious women who tend to wear skimpy but somewhat ragged or dirty clothes and drive motocycles, trucks or old-syle convertabiles.

    Jul 27, 2003
  • Dabitch's picture
    Dabitch

    I thought it was an intentional homage to the 1992 ad - that they repeated it in 2002 anyway... (Maybe they can't afford New Ideas as they spend it all on famous tarts or something.)

    Aug 21, 2003