Pepsi - Beyonce Gas Station (2003) - 0:30 (USA)

 
 

Pepsi - Beyonce Gas Station (2003) - 0:30 (USA)

Agency: BBDO NY

Beyonce struts her stuff for Pepsi, Cindy Crawford move ovah honey.

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Comments

This ad reminds me too much of the Cindy Crawford ad...

Yeah, can anyone tell me why a lot of these soda ads happen at gas stations? Is it because most of their sales happen at convenience stores?

I guess it may be that gas stations are associated with young, sexy but rebellious women who tend to wear skimpy but somewhat ragged or dirty clothes and drive motocycles, trucks or old-syle convertabiles.

I thought it was an intentional homage to the 1992 ad - that they repeated it in 2002 anyway... (Maybe they can't afford New Ideas as they spend it all on famous tarts or something.)

It was a mistake from my side to type Christy Turlington in the article above at first. I get them models confused at times.

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