Pepsi - Beyonce Gas Station (2003) - 0:30 (USA)

Submitted by Dabitch on 24. July 2003 - 20:50

Agency: BBDO NY

Beyonce struts her stuff for Pepsi, Cindy Crawford move ovah honey.

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This ad reminds me too much of the Cindy Crawford ad...

caffeinegoddess's picture
Submitted by caffeinegoddess on 24. July 2003 - 23:42.

Yeah, can anyone tell me why a lot of these soda ads happen at gas stations? Is it because most of their sales happen at convenience stores?

Robblink's picture
Submitted by Robblink on 25. July 2003 - 0:05.

I guess it may be that gas stations are associated with young, sexy but rebellious women who tend to wear skimpy but somewhat ragged or dirty clothes and drive motocycles, trucks or old-syle convertabiles.

mist1024's picture
Submitted by mist1024 on 27. July 2003 - 17:43.

I thought it was an intentional homage to the 1992 ad - that they repeated it in 2002 anyway... (Maybe they can't afford New Ideas as they spend it all on famous tarts or something.)

It was a mistake from my side to type Christy Turlington in the article above at first. I get them models confused at times.

Dabitch's picture
Submitted by Dabitch on 21. August 2003 - 15:22.

it's ok. they all look alike ;-)

caffeinegoddess's picture
Submitted by caffeinegoddess on 21. August 2003 - 22:40.