Pepsi to debut "deaf ad" during Super Bowl XLII


Pepsi to debut "deaf ad" during Super Bowl XLII

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Interesting concept and nicely done. Do we now start throwing around EGC as the next evolution of UGC? ;)

We just posted our 4th annual study of how well super bowl advertisers integrated online and offline advertising - we'll be writing more about this on our blog, but the preliminary findings are already up on our site: Super Bowl XLII Scorecard.

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