Some 60+ ad agencies have done it, prompting clients everywhere to take a closer look at our billings, and now Pepsi is doing it too. Yes, it's just another day at the Pepsi office when things get a little out of hand and the cans Harlem Shake like nuts. I finally understand what "live for NOW" means. It means tag on to the tail-end of shark jumpage. This would only have been funny if someone had opened one of the cans at the end.
I'll have a Jolt Cola, please. Or a root beer but then A&W already did a Harlem Shake as well

Deep Focus

about the author

Dabitch Creative Director, CEO, hell-raising sweetheart and editor of Adland. Globetrotting Swede who has lived and worked in New York, London, San Francisco, Amsterdam, Copenhagen and Stockholm.

Comments (1)

  • Mary Kathryn's picture
    Mary Kathryn (not verified)

    It is so important for companies to stay relevant and up to date on current trends. Having Pepsi cans participate in one of the fastest growing viral trends is a genius way to appear modern and cool compared to their biggest competitors the classical Coca-Cola company.

    Feb 18, 2013

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