The extended version of Pepsi Kings court, where the 60 second edited version aired during the super bowl.

The ad was directed by Noam Murro. During the commercial, Amaro performs a song she recorded exclusively for the ad, a contemporized version of RESPECT, by Otis Redding, and made popular by the “Queen of Soul” Aretha Franklin. Pepsi fans who “Shazam” the spot during the big game will be able to view Amaro’s music video for RESPECT.

Agency: TBWA\Chiat\Day 
Chief Creative Officer: Rob Schwartz Group Creative Director: Brett Craig Creative Director: Xanthe Wells Art Director: Kristina Krkljus Copywriter: Armando Samuels Executive Director of Integrated Production: Richard O’Neill Executive Producer: Mila Davis Senior Producer: Nancy Sanders Assistant Producer: Stephanie Dziczek Managing Director: Bill Brooks Group Account Director: Mike Litwin Account Director: Tara Mellett Account Supervisor: Andrew DeBenedictis Account Executive: Erik Wade Group Planning Director: Oke Mueller Director of Digital/Integrated Strategy: Justin Acuff Senior Account Planner: Natalie Puccio Director of Business Affairs: Linda Daubson Senior Business Affairs Manager: Laura Drabkin Talent Payment Manager: Maryam Ohebsion Broadcast Traffic Coordinator: Eugene Gandia Outside Vendors: Production Company: Biscuit Director: Noam Murro Managing Director: Shawn Lacy Executive Producer: Colleen O’Donnell Producer: Laure Stevens Director of Photography: Jeff Cutter Editorial Company: Spotwelders Executive Producer: David Glean Producer: Shada Shariatzadeh Editor: Haines Hall Assistant Editor: Paul Sabater Visual FX: Method VP of Production: Gabby Gourrier Executive Producer, Commercials: Stephanie Gilgar VFX Supervisor: Ben Walsh DFX Supervisor: Doug Luka VFX Producers: Krystina Wilson (LA), Sascha Flick (NY) VFX Coordinators: Anastasia Von Rahl (LA, Alice Kahn (NY) Lead Flame Compositor: Jay Hawkins Matte Painter – Nick Hiatt

about the author

Dabitch Creative Director, CEO, hell-raising sweetheart and editor of Adland. Globetrotting Swede who has lived and worked in New York, London, San Francisco, Amsterdam, Copenhagen and Stockholm.

Leave a comment