The extended version of Pepsi Kings court, where the 60 second edited version aired during the super bowl.

The ad was directed by Noam Murro. During the commercial, Amaro performs a song she recorded exclusively for the ad, a contemporized version of RESPECT, by Otis Redding, and made popular by the “Queen of Soul” Aretha Franklin. Pepsi fans who “Shazam” the spot during the big game will be able to view Amaro’s music video for RESPECT.

Agency: TBWA\Chiat\Day

Chief Creative Officer: Rob Schwartz
Group Creative Director: Brett Craig
Creative Director: Xanthe Wells
Art Director: Kristina Krkljus
Copywriter: Armando Samuels
Executive Director of Integrated Production: Richard O’Neill
Executive Producer: Mila Davis
Senior Producer: Nancy Sanders
Assistant Producer: Stephanie Dziczek
Managing Director: Bill Brooks
Group Account Director: Mike Litwin
Account Director: Tara Mellett
Account Supervisor: Andrew DeBenedictis
Account Executive: Erik Wade
Group Planning Director: Oke Mueller
Director of Digital/Integrated Strategy: Justin Acuff
Senior Account Planner: Natalie Puccio
Director of Business Affairs: Linda Daubson
Senior Business Affairs Manager: Laura Drabkin
Talent Payment Manager: Maryam Ohebsion
Broadcast Traffic Coordinator: Eugene Gandia

Outside Vendors:

Production Company: Biscuit
Director: Noam Murro
Managing Director: Shawn Lacy
Executive Producer: Colleen O’Donnell
Producer: Laure Stevens
Director of Photography: Jeff Cutter

Editorial Company: Spotwelders
Executive Producer: David Glean
Producer: Shada Shariatzadeh
Editor: Haines Hall
Assistant Editor: Paul Sabater

Visual FX: Method
VP of Production: Gabby Gourrier
Executive Producer, Commercials: Stephanie Gilgar
VFX Supervisor: Ben Walsh
DFX Supervisor: Doug Luka
VFX Producers: Krystina Wilson (LA), Sascha Flick (NY)
VFX Coordinators: Anastasia Von Rahl (LA, Alice Kahn (NY)
Lead Flame Compositor: Jay Hawkins
Matte Painter – Nick Hiatt


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about the author

Dabitch Creative Director, CEO, hell-raising sweetheart and editor of Adland. Globetrotting Swede who has worked in New York, London, Amsterdam, Copenhagen and Stockholm.