Pepsi Max Beyoncé Mirrors - Official 2013 video - BeyHereNow

 
 

Pepsi Max Beyoncé Mirrors - Official 2013 video - BeyHereNow

Beyoncé is working on a new dance routine.. and suddenly sees her past selves in the mirrors. Then she starts dancing with herself (not in the dirty way, get your minds out of the gutter boys!) and voila, new routine. She leaves us with the thought "Celebrate your past, live for now". This sells Beyoncé so well, I'll take two please. Yes, the one with the robot hand and the leather hotpants gal. What, I'm supposed to buy a drink? Sheesh.

Campaign: Beyonce
Length: :60
Spot: “Mirrors”
Agency:  180 Los Angeles
Client:  PepsiCo

Agency: 180LA
Global CEO: Mike Allen
Managing Partner, Executive Creative Director:  William Gelner
Creative Directors: Matthew Woodhams-Roberts, Dave Horton
Creatives: Aramis Israel, Julia Tsao
Managing Partner, Executive Producer: Peter Cline
Senior Producer: Lorraine Kraus
Managing Partner, Chairman:  Chris Mendola
Account Director: Lauren Lombardo
Account Manager: Frith Dabkowski
Director of Business Affairs: Loretta Zolliecoffer 

Production
Production Co.:  Believe Media
Director:   Jake Nava
Executive Producer: Liz Silver, Luke Thornton, Gerard Cantor
Line Producer: Benedict Cooper


Editorial 
Editorial Company: Cut + Run
Editor: Joel Miller, Sean Stender, Steve Gandolfi, Julia Knight
Managing Director: Michelle Burke
Executive Producer:   Carr Schilling
 
Transfer
The Mill
Colorist: Adam Scott, Shane Reed
Executive Producer: LaRue Anderson
Color Producer: Sarah Laborde

Special effects/VFX
Framestore
Creative Director: Aron Hjartarson
2D/Flame Lead: Alex Thomas
3D Lead: Ben West
Flame: Ben Cronin, Mark Beardall, Savneet Nagi, Jodi Tyne
CG/FX: Dean Grubb, Jon Balcome, Gary LaurieExecutive Producer: Kati Haberstock
Producer: Mary Nockles, Bethan Thomas

 
Mix
Eleven Sound
Mixer: Jeff Payne

Music
Beyonce, “Grown Woman

Sound Design
Trinitite
Sound designer: Brian Emrich

Client Credits
President, Global Beverage Group: Brad Jakeman
VP Advertising: David Foulds
VP Consumer Insights: Deb Benovitz
SVP Brand Engagement: Frank Cooper
Sr. Marketing Director (Global Consumer Engagement):
Ellen Healy
Marketing Director: Juliet Armstrong
Sr. Director Brand Marketing: Gary So

Commercials: 
Country: 

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