WAKE UP PEOPLE! I could use some of that right now. This ad features Joe Buck, Troy Aikman, Busta Rhymes, LL Cool J and even Missy Elliott nodding off. ZZznnnore.

Yes, that is Chris Kattan yelling "stop it" at the end. Which is funny even if you don't know Chris Kattan & Will Ferrell's SNL skit "Night at the Roxbury".

Principal talent: Chris Kattan, Joe Buck, Troy Aikman, Busta Rhymes, LL Cool J and Missy Elliott
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about the author

Dabitch Creative Director, CEO, hell-raising sweetheart and editor of Adland. Globetrotting Swede who has lived and worked in New York, London, San Francisco, Amsterdam, Copenhagen and Stockholm.

Comments (17)

  • adlib's picture
    adlib

    This one is my favorite so far. Overall Pepsi/Pepsico has done really well this year. Coke is lagging.

    Feb 02, 2008
  • Neaner's picture
    Neaner

    Yes, this one is great, though the elevator/office shot bothers me. The guy who grabs a drink isn't there in the setup.

    Feb 02, 2008
  • tod.brody's picture
    tod.brody

    I must have a different version, it's the same three in both shots when I watch it.

    Feb 02, 2008
  • Dabitch's picture
    Dabitch

    Oh he's there. He's just on the left and you're busy staring at the blond. ;P

    Feb 02, 2008
  • tod.brody's picture
    tod.brody

    Åsk, you're so much nicer than I am. :-)

    Feb 02, 2008
  • Neaner's picture
    Neaner

    You got me. I don't know how I missed that guy. I don't even like blondes.

    Feb 02, 2008
  • jenna6's picture
    jenna6

    Nicely done and a good challenge to Coke.

    Feb 03, 2008
  • scottcohen's picture
    scottcohen

    I don't think this is so great. No appeal or desire to identify with the ad.

    Feb 03, 2008
  • caffeinegoddess's picture
    caffeinegoddess

    At least it was a somewhat interesting way to use the celebrities...unlike some of the other spots from this year.

    Feb 04, 2008
  • wordmotor1's picture
    wordmotor1

    super-lame. product sucks. celebrities are uninteresting.
    a hack concept for the brain dead.

    Feb 04, 2008
  • Neo's picture
    Neo

    Clue: SNL is not funny any more. Stop it!

    Feb 04, 2008
  • Hygge's picture
    Hygge

    This is horrible! The idea is boring and it just goes on and on.

    And that music!! OMG! This will win the Lamest Music Award this year.

    Feb 05, 2008
  • Hygge's picture
    Hygge

    And the art direction is butt ugly...

    Feb 05, 2008
  • Dabitch's picture
    Dabitch

    Ah, people were so divided on this. ;)

    Jan 23, 2010
  • Junie's picture
    Junie (not verified)

    It's 2016,and this is still one of my favorites. Love it

    Aug 28, 2016

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