Pepsi - Refresh Anthem - (2009) :60 (USA)

 
 

Pepsi - Refresh Anthem - (2009) :60 (USA)

Will air in the first quarter.
Featuring Will.i.am performing Bob Dylan's anthem "Forever Young."
Agency: TBWA\Chiat\Day Los Angeles

Client: Pepsi (“Refresh Anthem”)

Global Director of Media Arts: Lee Clow
Executive Creative Director: Rob Schwartz
Creative Directors: Brett Craig, Joe Shands
Art Director: Bill Hornstein
Copywriters: Brett Craig, Anthony DeCarolis, Eric Fahrenkopf
Director of Broadcast: Richard O’Neill
Agency Executive Producer: Anh-Thu Le
Agency Senior Producer: Mila Davis
Agency Producer: Rob Saxon

Production: MJZ?Director: Dante Ariola?Executive Producer: Jeff Scruton?Producer: Natalie Hill?Director of Photography: Chris Soos??Editorial: Rock Paper Scissors?Editor: Kirk Baxter?Additional Editing: David Brodie?Producer: Mike Goble?Assistant Editor: Ryan Seegers?Executive Producer: Carol Lynn Weaver??Online/VFX: Method Studios?Executive Producer: Helen Hughes?Producer: Scott Boyajan?Creative Director: Alex Frisch?VFX Set Supervisor: Gil Baron?CG Supervisor: Andy Boyd?Lead Compositor: Jake Montgomery??Research: Nickerson Research?Susan Nickerson??Mix: Play Studios?Executive Producer: Sara Hartman?Mixer: John Bolen

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Comments

Wow. They had to have spent a ton on this - to get usage rights for all that - beyond the $3mill media buy.

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