The game within the game shows how the players are preoccupied with generating ideas for refresheverything.com

"A group hug for all of New York"
"How about a pizza party for all of Pittsburg."
"How about a senior prom, for seniors?"

Ok, so perhaps all the ideas aren't that great.

Chief Creative Officer: Lee Clow Executive Creative Director: Rob Schwartz Group Creative Director: Brett Craig Creative Director: Michael Tabtabai Assoc. Creative Director: Xanthe Hohalek Art Director: Dustin Artz Copywriter: Chris Jones Group Account Director: Erica Hoholick Account Director: David Dreyer Management Supervisor: Kristen Latto Account Supervisor: Ellie Mooney Account Executive: Ted Bergeron Executive Producer: Anh-Thu Le Producer: Chris Capretto Business Affairs:Ken Rongey Broadcast Traffic: Saeyoung Kim Production: Prettybird Director: Paul Hunter Editor: Kyle Brown
Commercials: 
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about the author

Dabitch Creative Director, CEO, hell-raising sweetheart and editor of Adland. Globetrotting Swede who has lived and worked in New York, London, San Francisco, Amsterdam, Copenhagen and Stockholm.

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