about the author

Dabitch Creative Director, CEO, hell-raising sweetheart and editor of Adland. Globetrotting Swede who has lived and worked in New York, London, San Francisco, Amsterdam, Copenhagen and Stockholm.

Comments (3)

  • Mets82's picture

    i thought this commercial was funny but it could be disturbing as the kid gets sucked into the bottle.

    Dec 31, 2007
  • adlover90's picture

    Well... yeah, of course it's disturbing. That's what kind of what makes it appealing. It'd be boring if he just... finished the drink.

    One of the best Superbowl ads ever, hands down. Complicated ("disturbing", "grusome"?) effects; simple message.

    Feb 15, 2008
  • Bag of Magic Food's picture
    Bag of Magic Food

    Don't forget "grotesque"!

    But when a commercial starts out that boring, you know something outrageous is going to happen.

    Jun 01, 2009