First Santa takes vacation and strays from his Coke in a pretty terrible ad, now the Coke polar bears are doing the same. "Uncle Teddy" (even the name is an awful choice) interrupts a family of polar bears vacationing in the snow as he glides in with his yacht to the tunes of Montell Jordan. With his bikini-polar-bears bouncing next to him (gaaah!) the actor in an obvious polar bear suit lifts up his mirror glasses to reveal that he's tanned. Everything about this ad is terrible, but it gets worse. It was directed by Joe Pytka.

Ever wondered what the Coke Polar Bears do during the summer? They drink Pepsi on yachts, obviously. The spot opens on a family of Polar Bears in the arctic, bored to tears as they try to enjoy summer in the snow. The calm scene is suddenly interrupted by the sweet sounds of Montell Jordan playing on a party boat heading toward the shore. The Yacht pulls up being driven by a tanned–up, Pepsi-pounding polar bear named “Uncle Teddy.” The polar bears promptly hop on the yacht and take off to warmer waters. With everyone drinking Pepsi and rocking out like they’re in a rap video, it certainly looks like summer time is Pepsi time.
Production Co: Pytka Director: Joe Pytka EP: Tara Fitzpatrick Editorial Co: Nomad Editorial Editor: John Murray EP: Susye Melega Producer: Nicole Steele VFX Co: QuietMan VFX Artist: Johnnie Semerad EP/Partner: Carey Gattyan Music: Montell Jordan “This is How We Do It” Agency: TBWA\Chiat\Day Chief Creative Officer: Rob Schwartz Group Creative Director: Brett Craig Creative Director: Xanthe Hohalek Art Director: John Baker Copywriter: Chris Jones Senior Producer: Mila Davis Assistant Producer: Stephanie Dziczek
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Comments (2)

  • AnonymousCoward's picture
    AnonymousCoward (not verified)

    Ai Caramba

    Jul 07, 2011
  • AnonymousCoward's picture
    AnonymousCoward (not verified)

    Isn't global warming a HOOT!?!?

    Jul 07, 2011

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Dabitch Creative Director, CEO, hell-raising sweetheart and editor of Adland. Globetrotting Swede who has lived and worked in New York, London, San Francisco, Amsterdam, Copenhagen and Stockholm.