I think the ads endjoke hurts me a lot more than that groin-throw hurts him.

Quarter one.

This ad won the $1 million cash prize in the 2009 "Crash The Super Bowl".

Doritos Directed by Joe Herbert and Dave Herbert
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Comments (6)

  • Hygge's picture
    Hygge

    Really makes me want to get a bag of chips and eat.
    Oh wait. It doesn't. Sorry.

    Feb 02, 2009
  • Neo's picture
    Neo

    Is this one of those user generated craptacular ads?

    Feb 03, 2009
  • Allan1's picture
    Allan1

    Yes, it was a consumer created ad. In fact, the 2 brothers won a million dollars (US) from Dorito's (Frito-Lay) because this ad was considered the most popular! (They appeared on Jay Leno last night).

    Feb 04, 2009
  • fsderek09's picture
    fsderek09

    If you guys think you can do better than this commercial, you should enter this year's contest. Details are at http://crashthesuperbowl.com -- you've got until Monday, November 9th to pull something together. I'm working with Doritos on the contest, so let me know if you have any questions. Thanks!

    Nov 05, 2009

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about the author

Dabitch Creative Director, CEO, hell-raising sweetheart and editor of Adland. Globetrotting Swede who has lived and worked in New York, London, San Francisco, Amsterdam, Copenhagen and Stockholm.