You'll wonder where the yellow went, when you brush your teeth with Pepsodent!

What is the magical stuff in this toothpaste? Irium? Irium is another word for sodium lauryl sulfate. The other mystery ingredient, "I.M.P.", stands for "Insoluble Meta-Phosphate", which basically polishes teeth.


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caffeinegoddess I'm a creative director and copywriter with digital, integrated, and traditional expertise. I love sound strategy and great executions.