Bob Marley And The Wailers say "don't worry, every little thing is gonna be alright", and Persil takes them up on that. Scenes from dramatic mudfalls while playing rugby, to a billboard man having trouble putting a poster up play out as so many situations end up with spills and disasters. The best is the kitchen door slam between two waiters. Basically here's a feel-good lifestyle ad, but for washing powder.

Client: Persil

about the author

Dabitch Creative Director, CEO, hell-raising sweetheart and editor of Adland. Globetrotting Swede who has lived and worked in New York, London, San Francisco, Amsterdam, Copenhagen and Stockholm.

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