Persil ProClean show Bill Nye the science guy the Science of Clean and how to get 10 Dimensions of clean. It's just the right kind of silly to make a washing powder ad memorable.

Client: Persil ProClean
Ad agency: TBWA

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Dabitch Creative Director, CEO, hell-raising sweetheart and editor of Adland. Globetrotting Swede who has worked in New York, London, Amsterdam, Copenhagen and Stockholm.