We got 15 seconds of weasel words here, as espoused by a guy in a tux. What is he, the milk tray man for detergent? "A leading consumer testing publication recently tested Persil against the nation's top laundry detergents..." he says, and I can't be the only one who notices that they're not citing which publication it is.

Ad agency: TBWA/Chiat/Day Principal talent: Peter Hermann