We got 15 seconds of weasel words here, as espoused by a guy in a tux. What is he, the milk tray man for detergent? "A leading consumer testing publication recently tested Persil against the nation's top laundry detergents..." he says, and I can't be the only one who notices that they're not citing which publication it is.

Ad agency: TBWA/Chiat/Day Principal talent: Peter Hermann

about the author

Dabitch Creative Director, CEO, hell-raising sweetheart and editor of Adland. Globetrotting Swede who has lived and worked in New York, London, San Francisco, Amsterdam, Copenhagen and Stockholm.

Comments (3)

  • Stephan's picture
    Stephan (not verified)

    The publication is CONSUMER REPORTS (is there another?) and for some reason they don't allow to be quoted. Nothing that could not have been googled in a lot less time than this post took.

    Feb 15, 2016
  • Dabitch's picture

    Oh, so you noticed the clunky phrasing too, huh?

    Feb 16, 2016
  • Stephan's picture
    Stephan (not verified)

    They have no choice and others use that phrasing too when they want to say CR but can't due to their weird policy. I wonder why that is, it would help consumers to know where to look this up and what it means.

    Feb 17, 2016

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