Persil ProClean sets out to join the big leagues by appearing in their first Super Bowl commercial. They have their own stain-fighting Super Hero, "The Professional," who makes his debut in this teaser ad. The Persil Proclean brand is young, it has only been on the market for one year, so stepping into the big game arena is really stepping up.

"Persil ProClean might be a new player in the U.S. Market, but Persil ProClean means business and is here to stay," says Andreas Hartleb, SVP & General Manager of the Laundry & Home Care business unit in the United States. "A Super Bowl commercial comes with a hefty price tag but there is no better time or audience than the Super Bowl and its 100 million+ viewers to build brand awareness. For those consumers who haven't yet heard about the brand – Persil is ready for its big debut!"

Client: Henkel in North America
Commercials: 
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Dabitch Creative Director, CEO, hell-raising sweetheart and editor of Adland. Globetrotting Swede who has lived and worked in New York, London, San Francisco, Amsterdam, Copenhagen and Stockholm.