"Jim here, didn't believe that we could get his work shirt really clean and keep its bright colour." The men in lab coats set out to prove him wrong, wash the shirt, and Jim agrees that it's clean. But is it as bright? "Lets ask and expert" the men in lab coats suggest, and Jim agrees, as the lab coat men run out of the room. The expert concludes that it's still bright red. Run Jim! Run!

Persil

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Dabitch Creative Director, CEO, hell-raising sweetheart and editor of Adland. Globetrotting Swede who has lived and worked in New York, London, San Francisco, Amsterdam, Copenhagen and Stockholm.