PETA's wants animals out of Hollywood. Good luck with that.

The campaign follows stereotypically slimy Devin Dentler, “super agent to the wild kingdom,” as he schmoozes his clients – chimps, bats, bears, giraffes, elephants, and lions – in their natural habitats. The viewer sees the :60 spots from the animals’ point of view as Dentler dials up the sleaze – scolding a bear for hibernating through pilot season, trying to sell a giraffe on horror B-movie “Giraffula,” and offering a chimp courtside basketball tickets.

Client: PETA
Production Company: biscuit filmworks
Director: Clay Weiner
Managing Director: Shawn Lacy
Executive Producer: Holly Vega
Line Producer: Lisa Stockdale
Director of Photography: Pawel Pogorzelski
Production Designer: Jeff Higinbotham

Agency: Y&R NY
Agency Producer: Tennille Teague

Editorial Company: Cosmo Street NY
Editor: Aaron Langley


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about the author

Dabitch Creative Director, CEO, hell-raising sweetheart and editor of Adland. Globetrotting Swede who has worked in New York, London, Amsterdam, Copenhagen and Stockholm.