PETA's wants animals out of Hollywood. Good luck with that.

The campaign follows stereotypically slimy Devin Dentler, “super agent to the wild kingdom,” as he schmoozes his clients – chimps, bats, bears, giraffes, elephants, and lions – in their natural habitats. The viewer sees the :60 spots from the animals’ point of view as Dentler dials up the sleaze – scolding a bear for hibernating through pilot season, trying to sell a giraffe on horror B-movie “Giraffula,” and offering a chimp courtside basketball tickets.

Credits: Client: PETA Production Company: biscuit filmworks Director: Clay Weiner Managing Director: Shawn Lacy Executive Producer: Holly Vega Line Producer: Lisa Stockdale Director of Photography: Pawel Pogorzelski Production Designer: Jeff Higinbotham Agency: Y&R NY Agency Producer: Tennille Teague Editorial Company: Cosmo Street NY Editor: Aaron Langley

about the author

Dabitch Creative Director, CEO, hell-raising sweetheart and editor of Adland. Globetrotting Swede who has lived and worked in New York, London, San Francisco, Amsterdam, Copenhagen and Stockholm.

Leave a comment