PETA's wants animals out of Hollywood. Good luck with that.

The campaign follows stereotypically slimy Devin Dentler, “super agent to the wild kingdom,” as he schmoozes his clients – chimps, bats, bears, giraffes, elephants, and lions – in their natural habitats. The viewer sees the :60 spots from the animals’ point of view as Dentler dials up the sleaze – scolding a bear for hibernating through pilot season, trying to sell a giraffe on horror B-movie “Giraffula,” and offering a chimp courtside basketball tickets.

Client: PETA
Production Company: biscuit filmworks
Director: Clay Weiner
Managing Director: Shawn Lacy
Executive Producer: Holly Vega
Line Producer: Lisa Stockdale
Director of Photography: Pawel Pogorzelski
Production Designer: Jeff Higinbotham

Agency: Y&R NY
Agency Producer: Tennille Teague

Editorial Company: Cosmo Street NY
Editor: Aaron Langley


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about the author

Dabitch Creative Director, CEO, hell-raising sweetheart and editor of Adland. Globetrotting Swede who has lived and worked in New York, London, San Francisco, Amsterdam, Copenhagen and Stockholm after growing up in Kiruna, Raleigh and Jiddah.