Hold up hold up, hold up! PETA has made an ad-guerilla-stunt idea and... It contains no nude women... no references to the holocaust, no comparisions between serial killers and chicken slaughter... Is this really PETA? The idea is simple, to get ad agency people to stop using chimps (ie: apes) in their TV-commercials, they made auto-correct remind them about how these trained animals grow up in a short paragraph that appeared every time the words monkey, ape or chimp was typed into Word. Get them at script-level! Stop those ads from ever being written! This is clever. This is good.

This is hella annoying (for the Word user) in the end, so yes, it's still very PETA. A round of applause people. *golfclap*

See also the No Monkey Business great ape pledge campaign site.

Agency: BBDO New York Chief Creative Officer: David Lubars Executive Creative Director: Toygar Bazarkaya Art Directors: Daniel Aykurt/Tim Wettstein Copywriters: Alessandro Fruscella/Patrick Herold Interactive Designer: Quoc-Chau Doan Web Producer: Quoc-Chau Doan
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about the author

Dabitch Creative Director, CEO, hell-raising sweetheart and editor of Adland. Globetrotting Swede who has lived and worked in New York, London, San Francisco, Amsterdam, Copenhagen and Stockholm.

Comments (6)

  • AnonymousCoward's picture
    AnonymousCoward (not verified)

    So PETA has hacked agency computers? Curious how they got it installed.

    May 11, 2011
  • Dabitch's picture
    Dabitch

    My guess; the creative team who came up with this stayed late one evening and did it to all workstations in the office that weren't password protected.

    I could be wrong.

    May 11, 2011
  • AnonymousCoward's picture
    AnonymousCoward (not verified)

    Remotely on thousand of computers at once through the main BBDO IT department.

    May 12, 2011
  • Dabitch's picture
    Dabitch

    Of course. I didn't think of that.

    May 12, 2011
  • AnonymousCoward's picture
    AnonymousCoward (not verified)

    And since they show how to do it, now i can do it too and join the Great Ape Pledge.

    May 12, 2011
  • Neo's picture
    Neo

    This really should be expanded to add "it's been done to death" as autocorrect on any crotch-kicks, doofus dads, women eating yogurt, violent pain and the other 'failsafe funnies' listed in the Adland Tutorial.

    May 12, 2011

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