Recently, Petrobras, Brazilian multinational energy corporation, has discovered one of the largest oil reserves in the world, 26,000 feet (8,000 meters) underwater. To show how important this pioneering achievement is for all brazilians, NBS has planted a Brazilian flag on the ocean floor, at the exact location where oil was discovered. The project was baptized "Neptune Mission" and also serves as a statement that the pre-salt oil belongs to Brazil and to the brazilian people.

In order to plant the flag, the agency had to make massive preparations, like a structure that could withstand the pressure at those depths. Professionals from different sectors such as advertising, geology, geophysics and engineering worked integrated for almost a year to accomplish Mission Neptune.

In just 3 days Neptune Mission had 2 million views on YouTube, reached 15.5 million people on Facebook and 3 million people on Twitter.

Title: The Neptune Mission Client: Petrobras Product: Institutional Agency: NBS Creative VP: André Lima Creative Director: Eduardo Almeida Art Director: Bernardo Cople , Dennis Sieber, Lucas Buléd Copywriter: Eduardo Almeida, Felipe Mendes, Thiago Fernandes, Vinícius Theodoro Account: Tatiana Soter Danielle Portella, Marina Gouvêa, Larissa Ximenes Planning: Tatiana Soter, Bruno Altieri, Barbara Ferreira Media: Fátima Rendeiro, Amália Machado, Dayse Pereira, Luciana Santos, Vanessa Alves, Ronny Alvarado, Luma Coutinho Producer: Graziela Morgade, Mariana Hosannah, Nathália Dutra Client aproval: Wilson Santarosa, Luís Fernando Nery, Gustavo Ferro, Michel Chedid e Graciano Santos

about the author

Dabitch Creative Director, CEO, hell-raising sweetheart and editor of Adland. Globetrotting Swede who has lived and worked in New York, London, San Francisco, Amsterdam, Copenhagen and Stockholm.

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