Very fun spot featuring the "story" behind Novak Djokovic's tennis playing. As a boy we see the young Djokovic stuck in violin class. An errant tennis ball comes in and bam! He springs to life. Cut to the grown up version getting his sensations going on in a Peugeot 308GTi, looking super cocky in the process. Very fun and irreverent take on luxury.

CLIENT - PEUGEOT
CLIENT MANAGEMENT -Guillaume COUZY, Stéphane LEVI, Nathalie Le MAITRE
AGENCY BETC
AGENCY MANAGEMENT: HenriTRIPARD, Julien GRIMALDI, Thomas BOUTTE, Marina SOKOLOWSKY
CREATIVE DIRECTORS - RémiBABINET, Vincent BEHAEGHEL
CREATION - VincentBEHAEGHEL, Patrice DUMAS
TV PRODUCER - ThibaultBLACQUE-BELAIR
PRODUCTION COMPANY - STANDARD
SOUND PRODUCTION -Capitaine Plouf
DIRECTOR - RomainLEVY

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kidsleepy 17 year copywriter, now CD, who has worked in many cities including Pittsburgh, New York, Atlanta, Montreal and currently Los Angeles. I snark because I care. I ain't complainin' I'm just tellin' it like it is.