Very fun spot featuring the "story" behind Novak Djokovic's tennis playing. As a boy we see the young Djokovic stuck in violin class. An errant tennis ball comes in and bam! He springs to life. Cut to the grown up version getting his sensations going on in a Peugeot 308GTi, looking super cocky in the process. Very fun and irreverent take on luxury.
CLIENT - PEUGEOT CLIENT MANAGEMENT -Guillaume COUZY, Stéphane LEVI, Nathalie Le MAITRE AGENCY BETC AGENCY MANAGEMENT: HenriTRIPARD, Julien GRIMALDI, Thomas BOUTTE, Marina SOKOLOWSKY CREATIVE DIRECTORS - RémiBABINET, Vincent BEHAEGHEL CREATION - VincentBEHAEGHEL, Patrice DUMAS TV PRODUCER - ThibaultBLACQUE-BELAIR PRODUCTION COMPANY - STANDARD SOUND PRODUCTION -Capitaine Plouf DIRECTOR - RomainLEVY