To launch Peugeot's new coupe, BETC set up a bunch of camera to try and "capture the thrill." And of course, they couldn't. Because the car is too fast.

PEUGEOT RCZ - TVC CLIENT AUTOMOBILES PEUGEOT CLIENT MANAGEMENT Guillaume COUZY Olivier GANDOLFO Nathalie Le MAITRE Hervé POULOU AGENCY BETC AGENCY MANAGEMENT Henri TRIPARD Julien GRIMALDI Thomas BOUTTE EXECUTIVE CREATIVE DIRECTOR Rémi BABINET CREATIVE DIRECTOR Vincent BEHAEGHEL CREATIVE TEAM David ARONSON Samuel MOORE Juri ZAECH TV PRODUCER Thibault BLACQUE-BELAIR SOUND PRODUCTION Capitaine PLOUF PRODUCTION COMPANY WANDA DIRECTOR Philippe ANDRE STRATEGIC PLANNER Clarisse LACARRAU Maria GALLERIU CLIENT AUTOMOBILES PEUGEOT CLIENT MANAGEMENT Guillaume COUZY Olivier GANDOLFO Nathalie Le MAITRE, Hervé POULOU AGENCY BETC AGENCY MANAGEMENT Henri TRIPARD Julien GRIMALDI Thomas BOUTTE EXECUTIVE CREATIVE DIRECTOR Rémi BABINET CREATIVE DIRECTOR Vincent BEHAEGHEL ART DIRECTOR Damien BINELLO 3D STUDIO RCD PRODUCTION PEUGEOT
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about the author

kidsleepy 17 year copywriter, now CD, who has worked in many cities including Pittsburgh, New York, Atlanta, Montreal and currently Los Angeles. I snark because I care. I ain't complainin' I'm just tellin' it like it is.

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