Dancing around cars has to be the oldest creative idea in advertisings arsenal, here in the Peugeot showroom we have people, mainly coupled up, dancing around cars to exclaim "it takes two baby!" when what they really mean is that there's 2% interest on financing. Rod Stewart and Tina Turner had just made It Takes Two a hit again, so why not dance?

Peugeot Talbot Horizon

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about the author

Dabitch Creative Director, CEO, hell-raising sweetheart and editor of Adland. Globetrotting Swede who has lived and worked in New York, London, San Francisco, Amsterdam, Copenhagen and Stockholm.