Draftfcb Toronto launched a national campaign that uses inspirational testimonials from the Lesbian, Gay, Bisexual, Transgender and Ally (LGBTA) community in support of the not-for-profit organization PFLAG Canada. The campaign, which utilizes QR codes and mobile video, features 14 inspiring personal stories from the LGBTA community, including Rex Harrington, former principal dancer with the National Ballet and recent guest judge on So You Think You Can Dance Canada, and Terry Edward Briceland, sewing specialist for HGTV’s Divine Design.

Draftfcb Toronto
Chief Creative Director: Robin Heisey
Associate Creative Director: Lauren Miller
Art Director: Elma Karabegovic
Business Director: Stephanie Myers
Account Director: Cynthia Roach
VP, Integrated Production: Judy Hamilton
Producer: Anna Neilson

Marketing Board Director: Mark Childs
Executive Director: Cherie McLeod

Radical Media/Radke Films
Director: Brett Froomer
Executive Producer: Scott Mackenze
Line Producer: Gillian Marr

Rooster Post
Editor: Izzy Erlich

Vapor Music
Composer: Gerry Mosby
Engineer: Julian Rudd
Producer: Gavin Nevsky


Leave a comment

about the author