Being a mom is the hardest job in the world. But it's also the best.

This idea survives only by the down to earth execution of it, as it veers very close to extra-cheesy territory. We see mothers all over the world live their routines. They do dishes, wash clothes, make dinner and wake up the wee one early in the morning to take their children to practice, practice, practice. It's these moms whose dedication help athletes fulfill their olympic potential. So P&G celebrates all the moms who wash, dry, bake and wake the next generation of olympians. Everyone say aawe.

Client: P&G
Ad agency: w+k
Music: Divenire by Ludovico Einaudi

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about the author

Dabitch Creative Director, CEO, hell-raising sweetheart and editor of Adland. Globetrotting Swede who has lived and worked in New York, London, San Francisco, Amsterdam, Copenhagen and Stockholm after growing up in Kiruna, Raleigh and Jiddah.