Client: PG&E
First Air Date: April 19th, 2007

Agency: Venables Bell & Partners
CD: Erich Pfeifer
Director of Interactive: Tom Walker
Producer: Jennifer Peerless

Prod Company: Mekansim
CD(s): Mekanism
Director: Ian Kovalik and Lee Einhorn
AD(s): Emmett Feldman, Richard Krowlewicz, Troy Cooper
Copywriter(s): MEGAROCK, Lee Einhorn, Ian Kovalik, Cate McManus
Cinematographer: Norman Bonney
Site Editor: Samantha Moss
EP: Lindsay Fa, Pete Caban, Jason Harris
Producer: Lauren Becker

Editorial: Mekanism
Editor: Liz Canning

Programmer/Web Developer: Tree-Axis

Post/Effects: Mekanism
Animator(s): Emmett Feldman, Richard Krowlewicz, Bill Hunt, Tony Benna

Sound Design: Mekanism
Sound Designer: Jeremiah Moore

Shoot Location: San Francisco


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about the author

Dabitch Creative Director, CEO, hell-raising sweetheart and editor of Adland. Globetrotting Swede who has lived and worked in New York, London, San Francisco, Amsterdam, Copenhagen and Stockholm after growing up in Kiruna, Raleigh and Jiddah.