Created entirely by Stink Digital, this new interactive campaign promotes Philips’ latest entrant into the television market, the CINEMA 21:9. Berg conceived it to work as an endless loop. Visitors to the microsite therefore have the option to ‘spin’ through the film’s single take shot repeatedly, to stop on a specific frame, or to watch it at the preordained speed. The film also contains embedded hotspots, which, when triggered, transport the viewer seamlessly from the heavily posted film to a behind-the-scenes version of the same shot.
Title: CAROUSEL Advertiser/Client: PHILIPS Product/Service: PHILIPS CINEMA 21:9 Entrant Company: TRIBAL DDB AMSTERDAM, THE NETHERLANDS Advertising Agency: TRIBAL DDB AMSTERDAM, THE NETHERLANDS Creative Credits Chief Creative Officer: Global Creative Director Philips: Neil Dawson, DDB London Executive Creative Director: Worldwide Strategy Director: Han van Dijk Creative Director: Chris Baylis/Andrew Ferguson Copywriter: Carla Madden Agency Producer: John Reardon/Jeroen Jedeloo/Iwona Echt Advertiser's Supervisor: Business Director: Neil Robb, DDB London Planner: Sean Chambers Account Manager: International Strategy Director: Sean Chambers Account Supervisor: Client Service Director Integrated Services: Sandra Krstic Production Company: STINK DIGITAL London, UNITED KINGDOM Director: Adam Berg Producer: Mark Pytlik/Simon Eakhurst/Daniel Bergmann Editor: Paul Hardcastle, Trim Sound Design/Arrangement: Michael Fakesch Music: Artist/Title: Michael Fakesch Art Director: Mariota Essery/Maximilliano Chanan Post Production: Richard Lyons, Redrum Stockholm Other Credits: Lead Developer: Ian McGregor, Stink Digital; Colorist: Jean-Clement Soret, Mpc London