Created entirely by Stink Digital, this new interactive campaign promotes Philips’ latest entrant into the television market, the CINEMA 21:9. Berg conceived it to work as an endless loop. Visitors to the microsite therefore have the option to ‘spin’ through the film’s single take shot repeatedly, to stop on a specific frame, or to watch it at the preordained speed. The film also contains embedded hotspots, which, when triggered, transport the viewer seamlessly from the heavily posted film to a behind-the-scenes version of the same shot.

Title: CAROUSEL Advertiser/Client: PHILIPS Product/Service: PHILIPS CINEMA 21:9 Entrant Company: TRIBAL DDB AMSTERDAM, THE NETHERLANDS Advertising Agency: TRIBAL DDB AMSTERDAM, THE NETHERLANDS Creative Credits Chief Creative Officer: Global Creative Director Philips: Neil Dawson, DDB London Executive Creative Director: Worldwide Strategy Director: Han van Dijk Creative Director: Chris Baylis/Andrew Ferguson Copywriter: Carla Madden Agency Producer: John Reardon/Jeroen Jedeloo/Iwona Echt Advertiser's Supervisor: Business Director: Neil Robb, DDB London Planner: Sean Chambers Account Manager: International Strategy Director: Sean Chambers Account Supervisor: Client Service Director Integrated Services: Sandra Krstic Production Company: STINK DIGITAL London, UNITED KINGDOM Director: Adam Berg Producer: Mark Pytlik/Simon Eakhurst/Daniel Bergmann Editor: Paul Hardcastle, Trim Sound Design/Arrangement: Michael Fakesch Music: Artist/Title: Michael Fakesch Art Director: Mariota Essery/Maximilliano Chanan Post Production: Richard Lyons, Redrum Stockholm Other Credits: Lead Developer: Ian McGregor, Stink Digital; Colorist: Jean-Clement Soret, Mpc London

about the author

Dabitch Creative Director, CEO, hell-raising sweetheart and editor of Adland. Globetrotting Swede who has lived and worked in New York, London, San Francisco, Amsterdam, Copenhagen and Stockholm.

Comments (1)

  • fairuse's picture

    My soapbox is out getting painted. Therefore I will say only good things about CSI Trailer or nothing at all. That said, Carousel is amazing. This kind of short is the way to do an ad. Has me thinking of a side trip to web site before it finished playing.

    Oct 12, 2009