The new carousel - this time five RSA directors created five different films based on the same lines of dialogue. Five lines, in fact.

Agency: DDB, London Client: Philips Interactive Agency: Tribal DDB Amsterdam Director: Jake Scott Production Company: RSA Interactive Production Company: unit9

about the author

Dabitch Creative Director, CEO, hell-raising sweetheart and editor of Adland. Globetrotting Swede who has lived and worked in New York, London, San Francisco, Amsterdam, Copenhagen and Stockholm.

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