The new carousel - this time five RSA directors created five different films based on the same lines of dialogue. Five lines, in fact.

Agency: DDB, London
Client: Philips
Interactive Agency: Tribal DDB Amsterdam
Director: Jake Scott
Production Company: RSA
Interactive Production Company: unit9


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Dabitch Creative Director, CEO, hell-raising sweetheart and editor of Adland. Globetrotting Swede who has lived and worked in New York, London, San Francisco, Amsterdam, Copenhagen and Stockholm after growing up in Kiruna, Raleigh and Jiddah.