The Pima Air & Space Museum wanted to inspire kids about the science of flight and attract more visitors to the museum. So we built a 45' giant paper airplane, lifted it high into the sky and let it fly. As part of the program, we held a paper airplane contest for kids. The winner of the contest got to help design, name the plane, and attend the private launch. The massive paper plane flew for nearly a mile from an altitude of 2703 feet and reached a speeds of up to 98mph. Afterwards, the museum displayed the plane as a permanent exhibit in the museum. Now, the people at PASM can say they're doing more than just collecting history. They're making it.

Within 3 weeks of launching our historic 45' plane, we achieved over 123m media impressions, including 225 unique news outlets and our story was picked up in 9 different countries. In one month we garnered 53,310 unique website visitors. The site has consistently averaged at 1,500 uniques and the teaser video got over 861,000 views. Our real success, however, was felt when we were picked up by a children's blog called DOGO news. Kids continue to read and make comments such as, "i wish i could make one. i mean that is just so super cool!" – rnstata.

BBDO San Francisco : Ad agency Jim Lesser : Chairman Bryan Houlette : Vice President/Creative Director Jack Harding : Vice President/Creative Director Dan Hofstadter : Associate Creative Director/Copywriter Sara Nicely : Art Director Mike Mckay : Executive Creative Director Matt Herrmann : Executive Vice President Director Of Strategy Brent Smart : Executive Vice President Managing Director Jessica Kammerich : Account Supervisor Brianna Chown : Account Executive Louise Doherty : Vice President Production Solutions Sam Barrett : Producer Lindsey Wood : Producer Jonathan Vu : Strategist Prav Potu : Editor Michael Duffy : Editor

about the author

Dabitch Creative Director, CEO, hell-raising sweetheart and editor of Adland. Globetrotting Swede who has lived and worked in New York, London, San Francisco, Amsterdam, Copenhagen and Stockholm.

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