The Pima Air & Space Museum wanted to inspire kids about the science of flight and attract more visitors to the museum. So we built a 45' giant paper airplane, lifted it high into the sky and let it fly. As part of the program, we held a paper airplane contest for kids. The winner of the contest got to help design, name the plane, and attend the private launch. The massive paper plane flew for nearly a mile from an altitude of 2703 feet and reached a speeds of up to 98mph. Afterwards, the museum displayed the plane as a permanent exhibit in the museum. Now, the people at PASM can say they're doing more than just collecting history. They're making it.

Within 3 weeks of launching our historic 45' plane, we achieved over 123m media impressions, including 225 unique news outlets and our story was picked up in 9 different countries. In one month we garnered 53,310 unique website visitors. The site has consistently averaged at 1,500 uniques and the teaser video got over 861,000 views. Our real success, however, was felt when we were picked up by a children's blog called DOGO news. Kids continue to read and make comments such as, "i wish i could make one. i mean that is just so super cool!" – rnstata.

BBDO San Francisco : Ad agency
Jim Lesser : Chairman
Bryan Houlette : Vice President/Creative Director
Jack Harding : Vice President/Creative Director
Dan Hofstadter : Associate Creative Director/Copywriter
Sara Nicely : Art Director
Mike Mckay : Executive Creative Director
Matt Herrmann : Executive Vice President Director Of Strategy
Brent Smart : Executive Vice President Managing Director
Jessica Kammerich : Account Supervisor
Brianna Chown : Account Executive
Louise Doherty : Vice President Production Solutions
Sam Barrett : Producer
Lindsey Wood : Producer
Jonathan Vu : Strategist
Prav Potu : Editor
Michael Duffy : Editor


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Dabitch Creative Director, CEO, hell-raising sweetheart and editor of Adland. Globetrotting Swede who has worked in New York, London, Amsterdam, Copenhagen and Stockholm.