A woman dances through her cleaning routine with the help of Pinalen multipurpose cleaner and its six distinct scents. The spot was inspired by La La Land, bringing colorful visuals and a vivacious and animated spin to some of the most mundane activities-- like cleaning. The dancing is nice, but the strategy is familiar and with the exception of a better execution its as familiar as a woman in a Swiffer spot dancing to Devo while she cleans.

Client: AlEn USA, LLC.
Agency: Cavalry
Director: Sarah Chatfield
Production Company: Rodeo Show

about the author

kidsleepy CD copywriter with 18 years experience who has worked in many cities including New York, Atlanta, Montreal and currently Los Angeles. I snark because I care.