Commercial for Pink Ribbon Magazine 100% non-profit to raise money for the fight against breast cancer, it is directed by Chris Palmer of Gorgeous Productions: and conceived by Grey Amsterdam.

Like the print ads before it, the voice over reads poetry to "her girls". It beings with "two little girls" who start out small, grow bolder, and rounder, go on vacation, fall in love together, feed children and age"... all together.

Pink Ribbon Magazine NL, published by Sanoma Publishers, is a charity glossy magazine from which all profits are directly donated to the Pink Ribbon Foundation, Netherlands. In fact everyone involved has donated their time free because it's for breast cancer awareness. The campaign is created by Pieter van den Heuvel and Ecco Vos. ECDs are Colin Lamberton and Seyoan Vela.

Ad agency: Gre Amsterdam Director: Chris Palmer Production House: Gorgeous

about the author

Dabitch Creative Director, CEO, hell-raising sweetheart and editor of Adland. Globetrotting Swede who has lived and worked in New York, London, San Francisco, Amsterdam, Copenhagen and Stockholm.

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