Commercial for Pink Ribbon Magazine 100% non-profit to raise money for the fight against breast cancer, it is directed by Chris Palmer of Gorgeous Productions: and conceived by Grey Amsterdam.

See also Dutch Voiceover version here and the Pink Ribbon print campaign that goes with it.

Client Pink Ribbon Magazine
Campaign 2 Vriendinnen (2 Girlfriends)
Format (length) 30”
Client contact Marlies Swart
Short Brief /Strategy Breast cancer unites all women and the same should be true for the fight against it.
Launch date 29-09-2009
Territories NL
Duration of campaign 2 months

Advertising Agency Grey Amsterdam
Copywriter/ Art Director Pieter van den Heuvel
Strategy Director Martijn Benschop
Art Director Ecco Vos
Account Eva Cortenbach
Agency Producer Marije de Graaff , Pirke Bergsma
Executive Creative Directors Colin Lambertona nd seyoan Vela

Production Company Gorgeous, London
Director Chris Palmer
Photography Nadia Marquard-Otzen
Production company Producer Rupert Smythe
Casting Director Susanne Groen @ Groen Casting, Amsterdam
Casting Photo’s Denis Koval, Amsterdam
Editor Jonnie Scarlett @ The Quarry, London
Flame Tom Sparks @ Framestore, London
Endshot: Glassworks-Amsterdam

Colorist Seamus O’Kane @the Mill, London
Sound / Recording FC Walvisch, Amsterdam
Local production Company Ministry of Film, Amsterdam
Broadcast Dubs AVP, Amsterdam
Locations Gek op Locaties
Music Pirke Bergsma


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about the author

Dabitch Creative Director, CEO, hell-raising sweetheart and editor of Adland. Globetrotting Swede who has lived and worked in New York, London, San Francisco, Amsterdam, Copenhagen and Stockholm after growing up in Kiruna, Raleigh and Jiddah.