Using footage from the Tacoma Bridge Collapse Pioneer remind consumers why people buy Pioneer sound systems . If you like it loud, they can make it so. "Sorry" says the music fan...

Pioneer

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Dabitch Creative Director, CEO, hell-raising sweetheart and editor of Adland. Globetrotting Swede who has lived and worked in New York, London, San Francisco, Amsterdam, Copenhagen and Stockholm after growing up in Kiruna, Raleigh and Jiddah.